![]() The open-but-closed nature of this reality in the fashion industry is a somewhat recent phenomenon, though. ![]() Many of the industry’s major editorial stylists, who determine what clothing consumers see in magazines, advertisements, and even on streetstyle stars, are gay men. Of course that doesn’t mean the other 59.8% are gay men-but most of the luxury brands listed in McKinsey’s 2018 Global Fashion Index, including Louis Vuitton, Marc Jacobs, Gucci, Balenciaga, Saint Laurent, and Burberry, are led by gay men. The tradition continues to this day: in a 2016 poll, the Business of Fashion found that across the four major fashion weeks in Europe and the United States, only 40.2% of designers were female. Even Coco Chanel is basically a myth propagated by Karl Lagerfeld. The first designers to define fashion as we know it, whose names still pack a powerful branding punch and mean millions of dollars in sales, were gay men: Cristobal Balenciaga, Christian Dior, and Yves Saint Laurent. Some of them are closely kept, while others are everything but spelled out on a billboard-like the fact that gay men are the fashion industry’s real power players.Įven if fashion’s primary consumers are women (and many of its newest, hungriest consumers are straight guys), many of its most influential creative forces are gay men. ![]() The fashion industry, like a popular girl’s hair, is full of secrets.
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